Brief: Re-design and re-brand the packaging design for Helly Hansen Workwear accessories. The keywords were: Scandinavian minimalism, brand colours, consistency, masculinity, clarity and simplicity.
Concept: The accessories packaging design has a new and highly improved Helly Hansen Workwear approach. The overall new design creates a stronger in-store communication and the Workwear identity becomes more clear and understandable through the re-brand.
Art Direction/Graphic Design/Creative Lead: Ola Gillfelt
Packaging Design/Structural Engineering: Linus Löfkvist
Strategic Account Manager: Johan Månsson