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Helping launch London's biggest community sport fund

  • Dan Ridge
  • Rowan Ridge

Rhodium designed a series of assets used in the initial launch for Go!London including application guidelines, magazine advert, PDF and Word presentation templates and landing page design. The Mayor of London, London Marathon Foundation and Sport England have come together as funders, in collaboration with London Marathon Events and London Sport, to create Go! London – the biggest community sport fund in the capital. The purpose of Go! London is to use the power of sport and physical activity to transform the lives of young Londoners. Go! London funding to support initiatives that will create positive experiences of sport and physical activity for children and young people and focuses on underserved children and young people aged 4-24, those at a higher risk of poverty, social exclusion and discrimination. We are excited to be a part of this initiative that will simplify the capital’s sporting landscape and have a significantly greater impact in using sport and physical activity as a vehicle for social change.

We also helped with a range of design assets to support the London Marathon

As part of the build up we were able to help London Marathon Events with just a small part of the mammoth amount of design work that went into running such a big event. Highlights included designing the twitter emoji (career bucket list checked off), illustrating elite runner vests, maps, guides and signs.
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