Melissa and Jasmine Hemsley help people live healthier and more energised lives through food which is whole, organic and delicious, while being free from grain, gluten, high starch and refined sugar. The sisters have spent years developing their recipes, which are backed up by hard scientific research and fact. We developed an identity which would reflect their values, while allowing the food to take centre stage.

We developed a bold, simple logotype which we’ve coupled with a H+H mark. The mark has a look of a scientific formula, but also represents the balance in lifestyle achieved through the food.
The identity in primarily shown in black and white in order for their vibrant food photography to stand out as much as possible. However, for standalone applications, a colour palette inspired by the ingredients in their food is used.
To reflect their 80/20 nutritional balance rule, we used a five column grid throughout.

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Managing Director, Imagist Ltd