Henderson's Relish Rebrand
Henderson’s is a Yorkshire institution - made to a secret recipe that has been passed through generations of the family. It’s distinctive, unique taste has built an army of devoted fan’s. We were asked to create a new brand identity that gave people a reason to pick it up, and would allow it to grow beyond its fame in Sheffield, whilst reinforcing the relationship with loyalists.
We created a font inspired by the original logo, retaining some of the quirky details whilst ensuring that it felt contemporary. The font is used on all key touch points, creating a consistent look and feel for the brand.
The brand roundel was inspired by the tooling from the base of the bottle, and also referenced stamped metal plates seen in the steel forges that Sheffield is famous for.