I am strategic brand and packaging designer with over 20 years of experience at London brand design agencies, working closely with companies big and small from Weetabix and Merck to Metcalfe’s and Henderson’s Relish. Developing strong, ongoing relationships with my clients and gaining a wide knowledge of many FMCG categories, consumer trends and marketing challenges. I enjoy all aspects of the creative process, from receiving the initial brief and working with others to generate ideas and concepts. My favourite part of the process is bringing to life an initial sketch, and crafting of the final design to arrive at an outstanding piece of packaging. It is important for me to continually challenge myself and my creative thinking, and by doing so I aim to inspire and motivate all those around me.