Run by a London based duo, Herb & Bloom is London’s most central vertical farm. Using state of the art hydroponics technology to cultivate the finest microgreens and microherbs they serve the local London community. Herb & Bloom wanted a bold, fresh and vibrant brand identity which fully reflected their business and product. The colour palette was chosen to represent the two integral parts to growing their produce; water and the magenta fluorescent light which helps their plants grow.