With over 7 years industry experience, I have worked across agency, in-house and independent environments. From retail design to independent graphic design studios and advertising. My skills apply to a variety of mediums including; print media, branding, digital design, environmental graphics and more. My work has a strong focus on responsive, engaging and inclusive design — I help brands connect with their audience through simple, functional and well-thought out executions.
Projects
- Wild + Lees - Brand IdentityBased in the heart of Herne Hill, London. Wild + Lees is a wine shop and tasting room. With a strong focus on supporting the local community, creating a cosy environment for customers and providing independent, considered and quirky products. Wild + Lees wanted an identity which reflected these values. The rich, deep colours chosen to compliment the interior feel of their premises. Wild + Lees brand mark started its life as the skeleton of a grape stalk. This was abstracted and simplified to g
- sfd / Oh Studio - Brand Collateral + Exhibition DesignBrand collateral created for sfd group's 2017 Euroshop stand. With an aim to ensure consistency across all their brands and to stand out amongst the crowd in the biggest retail showcase of the year. With an emphasis on clean, crisp typographic simplicity - every element of the design had to be well considered and a true representation of the group and the three brands within it; sfd, OH studio and Nude. A new identity was developed for OH studio, which launched at the Euroshop show. The logo ha
- Herb & Bloom - Brand Identity + Packaging DesignRun by a London based duo, Herb & Bloom is London’s most central vertical farm. Using state of the art hydroponics technology to cultivate the finest microgreens and microherbs they serve the local London community. Herb & Bloom wanted a bold, fresh and vibrant brand identity which fully reflected their business and product. The colour palette was chosen to represent the two integral parts to growing their produce; water and the magenta fluorescent light which helps their plants grow.
- Lifestyle - Brand Identity + Store RedesignAgency: Dalziel & Pow Lifestyle's Dubai Mall-based store was transformed from a store that sells lifestyle products into the lifestyle brand. The brand was repositioned for a modern consumer through a fresh concept, omnichannel experience, and a revitalised store design. The in-store graphics and identity were refined, developing a strong visual language with personality that can be felt throughout the store. Angled lightboxes on the perimeter aid navigation and a distinction between department
- The London Celebrant - Brand IdentityThe brand identity created for Humanist Celebrant, Richard Knight was developed to be highly flexible and to reflect his bright personality. The identity had to be sympathetic to the different occasions he would be involved in; namely weddings, funerals and naming ceremonies. A clean, editorial feel typographic style was paired with playful hand drawn illustrations and a gender neutral but bold colour palette to achieve this.
- PERKS & WHITE - Brand IdentityPerks & White a coffee company based in South London. Owned and run by local duo and Herne Hill residents of 20 years. Committed to supporting the local community the pair source ethical organic coffee, food and staff from the local area. Perks & White wanted a full brand identity which fit with their ethos and would help them stand out in the local environment. A clean, bold and simple identity was developed to fit with the companies ethos. This was run out across multiple touch points; print
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Projects credited in
- VITA AL MAREA celebration of the unique way in which Italians embrace life on the Italian coast. The campaign tells the charming story of a starlet reminded by Capresi locals that happiness does not always come with fame and fortune, but with the simple pleasures that give you freedom and joy of life.
Work history
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Senior Graphic DesignerPerks Design
London, United KingdomFreelance
Working with people, projects & brands that aim to have a positive impact on the world.
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With a strong focus on responsive, engaging and inclusive design — Helping brands connect with their audience through simple, functional and well-thought out executions. Working collaboratively with creatives from a wide range of industries to help brands reach their creative vision. Spanning a variety of mediums which include; print media, branding, digital design, environmental graphics and more.
Mid-Weight Graphic DesignerDalziel & Pow
- London, United KingdomFull Time
A London-based retail design agency that define & design brands & total retail experiences – engaging customers in today's changing retail landscape.
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Skills
- Events
- Branding
- Print Design
- Art Direction
- Typography
- Web Design
- Environment
- Illustrator
- Indesign
- Photoshop
- Digital Design
- Editorial Design
- Information Graphics
- Identity Brand Design
- Branding Design
- Brand Identity
- Identity Design
- Independent
- Digital Branding
- Typography Design
- Creative Typography
- Logo Design
- Signage Design
- Environmental Design
- Packaging Design
- Brand Guidelines
- Flyer Design
- Menu Design
- Illustration
Education
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Bachelor of Design (First Class Honours)College of Creative Arts, Massey University
- Wellington, New Zealand
Majoring in Visual Communication Design.