Lifestyle - Brand Identity + Store Redesign

  • Ella Hampshire-Perks

Agency: Dalziel & Pow Lifestyle's Dubai Mall-based store was transformed from a store that sells lifestyle products into the lifestyle brand. The brand was repositioned for a modern consumer through a fresh concept, omnichannel experience, and a revitalised store design. The in-store graphics and identity were refined, developing a strong visual language with personality that can be felt throughout the store. Angled lightboxes on the perimeter aid navigation and a distinction between departments are highlighted by the introduction of lifestyle patterns that relate to the each department’s aesthetic, for instance, brush-inspired patterns signal the beauty department and mist and spray patterns represent the fragrance department.