sfd / Oh Studio - Brand Collateral + Exhibition Design

Brand collateral created for sfd group's 2017 Euroshop stand. With an aim to ensure consistency across all their brands and to stand out amongst the crowd in the biggest retail showcase of the year. With an emphasis on clean, crisp typographic simplicity - every element of the design had to be well considered and a true representation of the group and the three brands within it; sfd, OH studio and Nude. A new identity was developed for OH studio, which launched at the Euroshop show. The logo had to tie in with the other branches of the group to provide brand consistency yet also had to have a visual language that would be remembered and recognised. Role: Concept Design Artwork: sfd Photography credit: sfd