Wild + Lees - Brand Identity

Based in the heart of Herne Hill, London. Wild + Lees is a wine shop and tasting room. With a strong focus on supporting the local community, creating a cosy environment for customers and providing independent, considered and quirky products. Wild + Lees wanted an identity which reflected these values. The rich, deep colours chosen to compliment the interior feel of their premises. Wild + Lees brand mark started its life as the skeleton of a grape stalk. This was abstracted and simplified to give life and vibrancy.