VITA AL MARE

A celebration of the unique way in which Italians embrace life on the Italian coast.
The campaign tells the charming story of a starlet reminded by Capresi locals that happiness does not always come with fame and fortune, but with the simple pleasures that give you freedom and joy of life.
INSIGHT
The simplest things in life bring the most joy.

IDEA
A celebration of the unique way in which Italians embrace life on the Italian coast.

EXECUTION
360 global Campaign across cinema, OOH, editorial, digital, trade and events.

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Mark Ross
Senior Art Director
Ella Toal-Gangar
Senior Producer
Ella Hampshire-Perks
Freelance Graphic Designer