A celebration of the unique way in which Italians embrace life on the Italian coast.
The campaign tells the charming story of a starlet reminded by Capresi locals that happiness does not always come with fame and fortune, but with the simple pleasures that give you freedom and joy of life.
INSIGHT
The simplest things in life bring the most joy.
IDEA
A celebration of the unique way in which Italians embrace life on the Italian coast.
EXECUTION
360 global Campaign across cinema, OOH, editorial, digital, trade and events.
Project Tags
Companies
Peroni
- Non Creative Industries