Herbaceous Paradox Womenswear Tailoring Collection

  • Imogen Wilberforce-Ritchie

This project is based on the idea of creating womenswear tailoring fabrics that reflects the energy and flair of the generation that will be wearing it. The target age range being young women in their 20-30s where there is a current transition of suiting no longer only being for workwear. My aim is to revise the current perceptions of women’s suiting by making the samples in this collection exude the vibrancy found within this target age range. This project uses monochrome architectural elements in paradox with bright florals as a metaphor for young women entering into city life.