Heritage Orchestra - Brand Identity Update

  • jodie hurn
  • Joel Kitzmiller

The Heritage Orchestra, contrary to what their name suggests, are not a traditional orchestra. You will more likely find them playing to an arena with an electronic act or backing Jane Birkin than you will find them playing Mozart. To help reflect the more experimental nature of the group, we worked with Chris Wheeler, their Artistic Director, on updating the orchestra's visual identity.

Visual Identity
We designed a new, adaptable logo that better reflected heritage Orchestra's musical direction. To ensure flexibility, we delivered various lockups suited for different needs.