Joel Kitzmiller Founder / Creative Director | The Dots

Joel Kitzmiller

Founder / Creative DirectorLondon, United Kingdom
Projects credited in
  • FACTION - Brand RefreshFaction Skis, one of the world fastest growing ski brands, had just passed their 10 year anniversary and decided it was time to take a moment to reflect on the brand. Starting in 2006, the company had evolved from a backyard operation into a globally renowned ski brand who boasted a roster of some of the world's best freestyle and freeride skiers. Whilst the identity had evolved over the years, it happened organically rather than methodically, so in parts needed revising. Faction tasked MASTER
  • FACTION - This Is HomeDuring 2017, Faction Skis spent several months visiting the hometowns of some of the world's most prominent skiers. They amassed huge amounts of footage, which was destined to become their first feature length film. MASTER was tasked with helping the Faction team take the film from raw footage concept through to launch. We helped with project planning, narrative development and production as well as designing the film identity, digital campaign strategy, and rollout plan for their 38 city global
  • Heritage Orchestra - Brand Identity UpdateThe Heritage Orchestra, contrary to what their name suggests, are not a traditional orchestra. You will more likely find them playing to an arena with an electronic act or backing Jane Birkin than you will find them playing Mozart. To help reflect the more experimental nature of the group, we worked with Chris Wheeler, their Artistic Director, on updating the orchestra's visual identity.
  • CITY OF LONDON POLICE / HMRC - Web App Fraud - Defence testWorking with the City of London Police in collaboration with HMRC, we created an online application which replicated an initial survey taken by HMRC, aimed at categorising the UK's susceptibility to fraud (online and offline). Organically (with just a few tweets and posts on owned channels), the application results increased by nearly 600% with an average completion rate of 77%.
  • British Vogue / British GQ - Video SeriesAs a part of an ongoing partnership with Condé Nast, we helped to help shape the initial visual direction for all video channel series and special project launch. The challenge was to ensure that all channels felt like Condé Nast video whilst still retaining the visual identity of the individual publications. We worked on all idents for both launch platforms, British Vogue and GQ, as well as special series partnerships for Gucci.
  • EUROPE-INSocial media campaign helping with additional support for the EU Referendum.
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Work history
    London, United KingdomFull Time
    Integrated digital agency working for clients across Publishing, Art and Luxury industries as well as the public sector.
    Executive Creative DirectorVICE
     - London, United KingdomFull Time
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  • Digital Product Strategy
  • Creative Direction
  • Art Direction
  • Human Computer Interaction
    Master of Arts in Communication DesignUniversity of The Arts London (UAL)
     - London, United Kingdom
    Central Saint Martins – MA Communication Design; Digital Media. Focused mostly on HCI and Physical Computing.
    Bachelor of Business AdministrationUniversity of San Diego
     - San Diego, United States
    Undergraduate degree focused in Marketing / International Business