Corporate reports usually lack excitement and bring a lot of overwhelming information regarding a company's performance.
The underlying theme the client wanted to communicate was 'innovation' as this is the basis of the company's reputation. The challenge was to make it into something interesting, playful and that could represent the company's values and identity in an effective and interesting way.
The design and typesetting was kept simple and clean, utilising outlines of the furniture produced by Herman Miller in a playful way transmitting the idea of creativity and innovation.