John Patrick's clothes represent a lifestyle and a purpose. They are more than ethical garments, for they are an ethical woman. She wears Organic to show who she is: a woman who has learnt to love her body and soul in order to love others; a woman who is unapologetically herself.
Herself is a campaign that wants to set a brand story. It was conceived to start an emotional and long-lasting bound with the audience. This relationship is about real women who converse with the reader about intimate truths. They are women connected by choices, not by age or ethnicity. The important thing about them is they have an opinion, they value little things in life, and they want the world to see them just as they are.