Maria Florez

Maria Florez

art director & creative plannerLondon, United Kingdom
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Maria Florez

Maria Florez

art director & creative plannerLondon, United Kingdom
About me
I am a curious individual who likes exploring the world through the human lens. I live to learn, and I'd rather use my hands than a laptop. Overall, I aspire to create sustainable solutions and have a possitive impact on people while making beautiful things.
Projects
  • Packaging Design
    Packaging DesignBailey Nelson makes trendy eyewear at affordable prices. They believe you should have the option to change frames to match your frame of mind. This way, their glasses are inspired by the personalities of people who want to challenge perceptions and change the world; people that understand the power of ideas. This packaging has space to put them down. It's a case to carry two pairs of glasses that fits a branded notebook and pen.
  • Twix Twin Finder
    Twix Twin FinderTwix is known for their sense of humour and their desire to treat people on-the-go. But what they are really recognised for is for being masters in the power of double. Twix Twin Finder will bring you side by side with your doppelganger, actually with as many as you want. Just be ready to be paired with the most random characters, even your Facebook friends. Because after all, two is always better than one.
  • Herself
    HerselfJohn Patrick's clothes represent a lifestyle and a purpose. They are more than ethical garments, for they are an ethical woman. She wears Organic to show who she is: a woman who has learnt to love her body and soul in order to love others; a woman who is unapologetically herself. Herself is a campaign that wants to set a brand story. It was conceived to start an emotional and long-lasting bound with the audience. This relationship is about real women who converse with the reader about intimate truths. They are women connected by choices, not by age or ethnicity. The important thing about them is they have an opinion, they value little things in life, and they want the world to see them just as they are.
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Work history
    Creative
    I work with Irene Elizalde as an advertising creative team
    D&AD logo
    D&AD logo
    AttendeeD&AD
     - 
    As an attendee of the New Blood Academy, I ideated several different outcomes for a series of live briefs, such as: -a product innovation for a tech & engineering company -an digitally-based event for a drinks company -an experiential campaign for Innocent with mentoring from Landor We also attended lectures and workshops on storytelling, resiliance, ideas generation, "doing well by doing good", collaboration, prototyping, brainstorming and group management, entrepreneurial thinking, presentation skills and digital strategy. The activities were conducted by The School of Life, Ben & Andrew, The Partners, Bleep Bleeps, Bracket, Hellicar & Lewis, Hirsch & Mann, Ian Wharton, Workclub, 72 and Sunny, Mr President, WPP, GBH and Lobo.
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Skills
  • Advertising
  • Visual Arts
  • Print Design
  • Art Direction
  • Printmaking
  • Concept
  • Design
  • Pitching
  • Creative Direction
  • After Effects
  • Illustrator
  • Indesign
  • Photoshop
  • Lightroom
  • Premiere
Education
    BA(Hons) Advertising
     - 
    Foundation Diploma in Art and Design
     - 
Awards
    Bronze - D&AD New Blood Academy Pitch
    BRONZE - D&AD NEW BLOOD PITCH
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