Hershey's Fortune Teller Microsite

To drive engagement and to promote the wonder found in every Hershey’s Cookies 'n' Creme bar, Thinkingbox partnered with Anomaly to produce a desktop and mobile microsite where users can have their fortune unveiled to them in the form of a contest campaign. Just like the back of every Cookies 'n' Creme bar is different, so is a person’s fortune. The microsite allowed users to upload a photo of the back of a Cookies 'n' Creme bar, which Farida the Fortune Teller would read to provide users with a unique, shareable glimpse into their future.