I am a London-based digital designer, working across a range of industries including fashion & luxury, entertainment, health & medical, and communications. From illustrating, campaign strategy, and UX/UI design, I’ve had the privilege of taking on several roles throughout my career. My passion however, lies with interface and visual design, thriving on making these experiences beautiful and seamless. I graduated with my BDes from Emily Carr University in 2016 with a main focus in industrial design. Soon after graduating, I discovered my inherent passion for digital design, and have completely immersed myself in the digital space ever since.
- The Good Place Chrome ExtensionThe intention of this project was to build hype around season 2 of NBC's series, "The Good Place." The Chrome extension touches on themes of the tv show, and enables users to customise their browsing experience. You can replace your new tab page with a personalised dashboard that brings your very own version of The Good Place right to your desktop. The Chrome extension immediately generated buzz seeing over 5000 downloads within its first week, and editorial coverage by several media outlets i
- BC Children's Hospital Cystic Fibrosis GameThe Bella Project is a collaboration with BC Children’s Hospital and Thinkingbox. The game was developed to motivate children with Cystic Fibrosis to do regular breathing exercises and win prizes at the same time. Cystic Fibrosis is a progressive, genetic disease that causes persistent lung infections and limits the ability to breathe over time. In people with CF, a defective gene causes a thick, sticky buildup of mucus in the lungs, pancreas, and other organs. The intention of the game is to
- Hershey's Fortune Teller MicrositeTo drive engagement and to promote the wonder found in every Hershey’s Cookies 'n' Creme bar, Thinkingbox partnered with Anomaly to produce a desktop and mobile microsite where users can have their fortune unveiled to them in the form of a contest campaign. Just like the back of every Cookies 'n' Creme bar is different, so is a person’s fortune. The microsite allowed users to upload a photo of the back of a Cookies 'n' Creme bar, which Farida the Fortune Teller would read to provide users with
Senior UI DesignerBorn Group
London, United KingdomFull Time
Designing unique brand experiences across a range of industries, with emphasis on fashion and luxury brands.
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- UI Design
- UX Design
- Digital Design
- Interaction Design
- Web Design