Hewlett Packard - Bastille Interactive Dancefloor

Brief: As part of an ongoing project with Universal Music, HP asked us to activate their 'Bend The Rules' campaign at an exclusive gig with Indie-Pop darlings Bastille.
Solution:I n collaboration with Experiential Tech geniuses Drive Production, we used technology to create a first of it's kind. Full interactive on stage AV powered by the audiences dancing feet.
Results: With hundreds of thousands of views of our films online and extensive press coverage 'Bend The Rules With Bastille' kicked off a series of interactive music projects between HP & Universal music.
Platforms: Youtube, Experiential, Digital

Team Credits

Matt Cole

  • Executive Creative Director
  •  

Companies

  • Drum

    Drum

    • Marketing

Skills

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Matt Cole
Executive Creative Director