Hewlett Packard - Bastille Interactive Dancefloor

  • Matt Cole
Brief: As part of an ongoing project with Universal Music, HP asked us to activate their 'Bend The Rules' campaign at an exclusive gig with Indie-Pop darlings Bastille.
Solution:I n collaboration with Experiential Tech geniuses Drive Production, we used technology to create a first of it's kind. Full interactive on stage AV powered by the audiences dancing feet.
Results: With hundreds of thousands of views of our films online and extensive press coverage 'Bend The Rules With Bastille' kicked off a series of interactive music projects between HP & Universal music.
Platforms: Youtube, Experiential, Digital


  • Drum logo


    • Marketing & PR