A personal project based around the idea of hidden messages. I explored the creation of letterforms that could be hidden in plain sight. The idea was that the viewer would be required to focus and look at the typography in a certain way in order to decipher the messages.
To test my experimental typefaces I collected the guilty pleasures of a few willing volunteers and produced a series of posters which hide their guilty pleasure in plain sight.
The idea is that these messages would then be printed on a large scale and hidden within the city.
This is an ongoing personal project.