#HiddenAbuse by Solace Women's Aid

As lockdown 2020 loomed, domestic abuse soared, with nearly all of it hidden from view. We worked with Twitter Next to create a campaign centred around a brand new feature at the time - a hidden replies button. The campaign drove a 1200% increase in web traffic to the Solace website, hit over 15 million eyes and more importantly, encouraged over 700 women to come forward and speak out for the first time. Creative Circle Award - Silver - Best Charity / Public Service Online Campaign Creativepool Annual Winner - Bronze - Social Good BIMA10 Winner Drum Social Purpose Awards - Gold - Best Use Of Technology Media Week Awards - Finalist - Media Idea Under 250k