Stephen Plaster

Stephen Plaster

Art DirectorLondon, United Kingdom
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Stephen Plaster

Stephen Plaster

Art DirectorLondon, United Kingdom
About me
Hey there nice to meet you. What coffee do you like? Let’s grab one. Creativity can come from anywhere. I like that. Just think of the possibilities. I believe strongly in the premise of the idea - not necessarily the big idea, but a rich idea by making connections and finding patterns of behaviour. If you think I can help you, let’s talk. My specialties include art direction, design ability, creative visualisation, applied strategic thinking and Adobe Creative Suite skills with 7yrs multiple client experience under my belt. With knowledge in BTL, branding, ideas generation and visualisation, retail, digital and social, I hope there’s something you’ll find useful.
Projects
  • Mentos Social Platforms
    Mentos Social PlatformsWorking alongside designers and illustrators to create a series of fun & irreverent posts for the Mentos global social platforms including Facebook Twitter and Instagram. We start with a day-long brainstorming session as a team along with the designers working to a single theme - ideas are then cherry-picked and crafted. Typically one month's content, around 16 posts, are produced start-to-finish within one week (and yes we really did draw on them).
  • Solace #stopitcominghome
    Solace #stopitcominghomeAn award-winning Twitter campaign that engaged over 3.5 million people during the 2018 World Cup (trending above #worldcup) and increased client activity 35% with zero budget. Drum Advertising Awards - Gold, Social Media Drum Social Purpose Awards - Gold, Best Social Media Campaign Drum Social Buzz Awards - Commended, Best Use of Low Budget The Lovie Awards - Winner, People's Choice Award / Bronze, Public Service & Activism DADI Awards - Highly Commended, Most Effective Use of Social Media
  • Lurpak BTL
    Lurpak BTLWith a product that only has 3 ingredients (milk, rapeseed oil, and a little salt), you can be sure that Lurpak is 100% natural. We were challenged to demonstrate this fact (to a global BTL audience) without resorting to the usual clichés of cows and grass fields. So we took it back to the kitchen, where Lurpak belongs.
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Projects credited in
  • Audi quattro Cup
    Audi quattro CupA recent print advert for the annual Audi quattro Cup. I worked on the concept for the advertising and produced both the headline and the body copy for this piece. In terms of production, I was heavily involved in liaising with third parties,
Work history
    S
    S
    Art DirectorSTACK WORKS
    London, United KingdomFull Time
    Art Director in a nimble creative department delivering ideas and insight for Peugeot, Hertz, RSSB, Solace Women's Aid, Citroen, LDF, Amazon and Nivea.
    B
    B
    Art DirectorBD Network
     - London, United KingdomFull Time
    Working in a fluid environment alongside dedicated technical specialists to deliver BTL and digital concepts / visuals for Unilever, Lurpak, Jura, Corona, Virgin Holidays, Cadbury, Arla, Coca Cola, Odeon, Vue Cinemas, Virgin Media and Nintendo.
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Skills
  • Advertising
  • Branding
  • Corporate Identity
  • Art Direction
  • Craft
  • Digital
  • Websites
  • Brand Identity
  • Design
  • Creative Direction
  • Online Campaigns
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop
Education
    B
    B
    AdvertisingBucks New University
     - High Wycombe, United Kingdom
    Advertising theory and practice.
    De Montfort University logo
    De Montfort University logo
    Ba/hons Graphic Design IllustrationDe Montfort University
     - Leicester, United Kingdom
    Theory and practice of graphic design and illustration techniques.