Stephen Plaster

Stephen Plaster

Senior Art DirectorLondon, United Kingdom
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Stephen Plaster

Stephen Plaster

Senior Art DirectorLondon, United Kingdom
About me
Hey there nice to meet you. What coffee do you like? Let’s grab one. Creativity can come from anywhere. I like that. Just think of the possibilities. I believe strongly in the premise of the idea - not necessarily the big idea, but a rich idea by making connections and finding patterns of behaviour. If you think I can help you, let’s talk. My specialties include art direction, design ability, creative visualisation, applied strategic thinking and Adobe Creative Suite skills with multiple client experience under my belt. With knowledge in BTL, branding, ideas generation and visualisation, retail, digital and social, I hope there’s something you’ll find useful. Creative Circle Award Winner 2021 Creativepool Annual Winner 2021 BIMA10 Winner 2021 Drum Social Purpose Award Winner 2020 Chip Shop 2020 Winner Drum Advertising Awards 2019 Lovies People's Choice Award 2019 Drum Social Purpose Award Winner 2019 Chip Shop 2018 Winner Shortlisted Cannes Young Lions 2013 Multiple Agency Experience
Projects
  • #HiddenAbuse by Solace Women's Aid
    #HiddenAbuse by Solace Women's AidAs lockdown 2020 loomed, domestic abuse soared, with nearly all of it hidden from view. We worked with Twitter Next to create a campaign centred around a brand new feature at the time - a hidden replies button. The campaign drove a 1200% increase in web traffic to the Solace website, hit over 15 million eyes and more importantly, encouraged over 700 women to come forward and speak out for the first time. Creative Circle Award - Silver - Best Charity / Public Service Online Campaign Creativepool
  • Lurpak BTL
    Lurpak BTLWith a product that only has 3 ingredients (milk, rapeseed oil, and a little salt), you can be sure that Lurpak is 100% natural. We were challenged to demonstrate this fact (to a global BTL audience) without resorting to the usual clichés of cows and grass fields. So we took it back to the kitchen, where Lurpak belongs.
  • Mentos Social Platforms
    Mentos Social PlatformsWorking alongside designers and illustrators to create a series of fun & irreverent posts for the Mentos global social platforms including Facebook Twitter and Instagram. We start with a day-long brainstorming session as a team along with the designers working to a single theme - ideas are then cherry-picked and crafted. Typically one month's content, around 16 posts, are produced start-to-finish within one week (and yes we really did draw on them).
  • Audi quattro Cup Press Ad
    Audi quattro Cup Press AdPromotion of the Audi quattro Cup Golf Tournament, the world's largest amateur golf tournament. Created using a mix of CGI and supplied stock photography by our production house.
  • Solace #stopitcominghome
    Solace #stopitcominghomeAn award-winning Twitter campaign that engaged over 3.5 million people during the 2018 World Cup (trending above #worldcup) and increased client activity 35% with zero budget. Drum Advertising Awards - Gold, Social Media Drum Social Purpose Awards - Gold, Best Social Media Campaign Drum Social Buzz Awards - Commended, Best Use of Low Budget The Lovie Awards - Winner, People's Choice Award / Bronze, Public Service & Activism DADI Awards - Highly Commended, Most Effective Use of Social Media
  • Audi Winter Tyres
    Audi Winter TyresAs the cold closes in during winter, Audi sought to let customers know about their specialist winter tyre offering. The result went live in press, digital and social.
Projects credited in
  • Audi quattro Cup
    Audi quattro CupA recent print advert for the annual Audi quattro Cup. I worked on the concept for the advertising and produced both the headline and the body copy for this piece. In terms of production, I was heavily involved in liaising with third parties,
Work history
    M
    M
    Senior Art DirectorMBAstack
    London, United KingdomFull Time
    New company formed through the merger of MBA and Stack Works. Art Director in a nimble creative department delivering ideas and insight for Peugeot, Le Chameau, Hertz, Citroen, VisitBritain, The Fitzrovia Partnership, LDF, Elanco, Amazon, Solace Women's Aid, WEX, The Electoral Commission, and Nivea.
    S
    S
    Art DirectorSTACK WORKS
    London, United KingdomFull Time
    Art Director in a nimble creative department delivering ideas and insight for Peugeot, Hertz, RSSB, Solace Women's Aid, Citroen, LDF, Amazon and Nivea.
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Skills
  • Advertising
  • Branding
  • Corporate Identity
  • Art Direction
  • Craft
  • Digital
  • Websites
  • Brand Identity
  • Design
  • Creative Direction
  • Online Campaigns
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop
Education
    B
    B
    AdvertisingBucks New University
     - High Wycombe, United Kingdom
    Advertising theory and practice.
    De Montfort University logo
    De Montfort University logo
    Ba/hons Graphic Design IllustrationDe Montfort University
     - Leicester, United Kingdom
    Theory and practice of graphic design and illustration techniques.
Awards
    Creative Circle logo
    Creative Circle logo
    Best Charity / Public Service Online CampaignCreative Circle
    #HiddenAbuse. As lockdown 2020 loomed, domestic abuse soared, with nearly all of it hidden from view. We worked with Twitter Next to create a campaign centred around a brand new feature at the time - a hidden replies button. The campaign drove a 1200% increase in web traffic to the Solace website, hit over 15 million eyes and more importantly, encouraged over 700 women to come forward and speak out for the first time.
    The Drum logo
    The Drum logo
    Social MediaThe Drum
    #StopItComingHome. An award-winning Twitter campaign for Solace Women's Aid that engaged over 3.5 million people during the 2018 World Cup (trending above #worldcup) and increased client activity 35% with zero budget.