Lurpak BTL

  • Stephen Plaster
  • Sara Vale
With a product that only has 3 ingredients (milk, rapeseed oil, and a little salt), you can be sure that Lurpak is 100% natural. We were challenged to demonstrate this fact (to a global BTL audience) without resorting to the usual clichés of cows and grass fields. So we took it back to the kitchen, where Lurpak belongs.


  • B

    BD Network