Projects credited in
- Lurpak BTLWith a product that only has 3 ingredients (milk, rapeseed oil, and a little salt), you can be sure that Lurpak is 100% natural. We were challenged to demonstrate this fact (to a global BTL audience) without resorting to the usual clichés of cows and grass fields. So we took it back to the kitchen, where Lurpak belongs.
Work history
B
B
Creative StrategistBD Network
- London, United KingdomFull Time
BD is an independent creative agency based in Shoreditch. I am the lead Strategist for Arla Foods ( Lurpak UK and Global, Castello and Arla Milk) on BTL - Experiential, In-store, Shopper, Digital. I also work on other bits&pieces of business: Nintendo, Peugeot and Virgin Media. New Business is also integral to my role and I am an active advocate of building agency culture and inspiration.
BD Bliss Founder: Yoga classes built having the agency life in mind - and body.
Skills
- Writing
- Brand Strategy
- FMCG
- Copywiting
- Creative Stragegy
- PPT
- Cultural Insight
- Global Brands
- Proposition Development
- Yoga Teacher