Hilti Outperformers mircosite

  • Hayley Smeulders

We created a microsite for graduates on the 2-year Outperformer program that fulfills two needs; to recruit high caliber of applicants and as a connection tool for existing Outperformers.  I was involved in the UX and UI from the start of this project. We ran workshops with the client in order to prioritise their requirements. We had to work with the brand's existing design systems and create a fresh, modern look and feel. We put an emphasis on the graduate's own content to create a modern editorial style and introduced icons that were possible. We completed a functional MVP prototype in 2 weeks which is now being used by the graduates.