Hayley Smeulders

Digital Designer

Mid Level
London, United Kingdom
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86 Connections


Side Hustles

About me

I am an international multi-discipline designer with vast experience in UI, branding, and creative campaigns. I combine my vivid imagination with a desire for practical solutions in my work. I am based in London and work with clients across the world. I’m an inspired traveller that's visited over 40 countries - this is how I nurture my craft.

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  • Design
  • UI Design
  • Graphic Communication
  • Creative Branding
  • Creative Concepting
  • Campaign Design
  • Visual Design
  • Adobe Photoshop
  • Sketch
  • Typography

Companies I’ve worked with

  • Brilliant Basics

    Brilliant Basics

    • Design
  • F


    • M

      Mirum Agency, WPP

      Work history


      Associate Digital Designer

      Mirum Agency, WPP

      May 2016 - May 2018
      • London, United Kingdom
      • Full Time
      • Associate Digital Designer at a creative digital advertising and product design agency. I worked on a diverse spread of projects including pitches, design strategy, advertising campaigns, UI design and internal branding for the company. Clients include Activia, Shell, Bayer, Bepanthen, Pandora, Greene King, Lumene, Hilti.


      Digital Designer

      Brilliant Basics

      Sep 2014 - May 2016
      • London, United Kingdom
      • Full Time
      • Associate Digital Designer at a global product focused design studio. Specialised in responsive UI design that delivered the best customer experience for a range of clients. Clients include Insead, Headbox, CBRE and numerous different start ups.


      Junior Content Designer


      May 2014 - Sep 2014
      • Amsterdam, Netherlands
      • Internship
      • Junior Content Designer for a Dutch e-com startup. Maintained the social media and website content creation and scheduling for a Dutch fashion community startup. Creative freedom to design and publish brand content to grow brand awareness.