Lumene Ecom Design

  • Hayley Smeulders

The project was to re-platform Lumene's existing website to a functional e-commerce site in 6 weeks. I was the lead UI designer on this project. This involved workshops with the client and the build team in order to meet the brand's needs. As the brand was becoming more established and expanding its key markets, we ensured that it launched with a consistent brand identity. The site had three language settings so we had to ensure the designs worked in English, Finnish and Russian. We worked with the print brand team to inject elements of the new packing into the site and made sure each pattern linked to a specific collection.