HINNA

Set my design agency, Landor, this brief was to brand an undesirable location and use its USP's to promote it as a viable brand. HINNA (from the Swedish meaning to 'find the time') is a cruise line created to travel the length of the international dateline, either one side or anyone passengers are suspended in one of the only places on earth where the social construct of time doesn't exist. This allows HINNA's audience to value how they spend their time, use it wisely and discover a whole other way of living.