These days it’s better to be a quick learner than a know-it-all. Values that rookies bring to the table are immense but often overlooked. Curiosity, humility and enthusiasm can get you a long way.
So when Hisense approached us with a brief for a new oven range packed with practical and easy-to-use features we wanted to tap into that potential and put rookies on the pedestal.
We whipped up a 360 campaign to inspire even the most hesitant of them to start experimenting in the kitchen, showing them that all of us are capable of accomplishing unimaginable culinary fea(s)ts.