Projects
- Hisense | Cook Like a RookieThese days it’s better to be a quick learner than a know-it-all. Values that rookies bring to the table are immense but often overlooked. Curiosity, humility and enthusiasm can get you a long way. So when Hisense approached us with a brief for a new oven range packed with practical and easy-to-use features we wanted to tap into that potential and put rookies on the pedestal. We whipped up a 360 campaign to inspire even the most hesitant of them to start experimenting in the kitchen, showing th
- Cockta | Live for Your ThingThe second iteration of the Cockta rebranding campaign was made in collaboration with different artists - musicians, dancers, DJs - from across the Adriatic region. Many of the featured artists challenge the rules, prejudices and taboos that still persist in this part of the world and thus perfectly embody the essence of the new Cockta brand. The campaign was centered around a visually stunning, provocative TVC that called on viewers to break through existing cultural norms and live for their
- Highlighting a Housing CrisisThe growing shortage of affordable housing has led to spiraling rents and house prices in major cities all across the globe. Slovenia's capital Ljubljana is no different - ever since 2014 rents have been rising at an average rate of 10% per year. With new housing developments few and far between, most people have no choice but to bunk together in tiny rooms or pay exorbitant rents. If left unchecked, this trend will continue to wreak havoc on the socio-economic fabric of the city. A citizens
- A1 Slovenia | Moments You Don't Want to MissIn today’s connected world, where communication is increasingly relying on technology, not missing out on amazing moments and experiences is of the utmost importance. That's why A1 offers a reliable 4G / LTE network that makes sharing those moments and experiences as fast as possible. The 360 campaign built upon the brand's "The Start of Something Amazing" platform.
- Orto | Birds' NetOrto's Home internet bundle was a practical solution for students flocking back to university after their summer vacation. It proved ideal because it was plug&play, easy to use, and worked everywhere. We created a series of videos featuring anthropomorphized birds, representing the forever-migrating students. Each of the videos highlighted one of the product's USPs - no drilling, no cables, and no loading screens. For this series of ads, we deliberately pursued a darker, lynchesque look&feel to
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Work history
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Freelance Creative & BrandsmithBor Klemenc Mencin s.p.
Ljubljana, SloveniaFreelance
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Creative CopywriterGrey Ljubljana
- Ljubljana, SloveniaFull Time
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Skills
- Creative Writing
- Content Writing
- Concept Creation
- Conceptual Copywriting
- Copywriting
- Campaign Concept
- Brand Concept
Education
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Bachelor Degree in CommunicationsUniversity of Ljubljana
- Ljubljana, Slovenia
Awards
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SOF Digital Communications Grand PrixSlovenian Advertising Chamber
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Best of JCDecaux Creative SolutionsJCDecaux
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