The concept for this campaign is to make queuing fun, changing how gamers queue up for the latest games. This idea promotes a product by building a community and excitement with devoted loyal consumers. Route 1 Enables people to play a demo of the game for additional prizes while they queue using HMV wifi.

Team Credits

Joshua Giles-Burnette

  • Message
  • Creative

Elliot Wright

  • Message
  • Creative Intern
  • Southpaw Agency

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