QuestionsProjectsExperienceTeam

Projects

• 18

  Bailey Nelson-Start Your CollectionThe aim of this campaign is promote eyewear brand Bailey Nelson to trendy young professionals without leading with the reasonable price tag. Our direction would focus on collection, due to the price we decided consumers (target audience) could afford more than one pair. We chose butterflies due to their similarities with the product, in that they are unique, symmetrical and beautifully colourful. The App: By taking photos/collecting butterflies around town you can win Bailey Nelson goodies such
• Ugg For Men - Designed By MenThis campaign was created to change the taboo around Ugg boots for men. Each boot in the Ugg men collection is given a back story that appeals to a male audience. These stories explore different design aspects and different cultures to reinforce the brands global appeal.
• 1

  Spotify - Connection Clash (Concept)Our concept for this project is to get more people to connect with each other through their love of music. We wanted to create a new way for Spotiy’s users to interact and at the same time attract new ones.
• Three Way ReflectionThree Way Reflection is a short play I produced, wrote and directed for the ACLT, a voluntary charity whose main aim is to increase the number of Black, Mixed Race and Ethnic Minority people on the UK Bone Marrow Register.
• 1

  Beats by Dre ConceptThis project aims to create a buzz on social media by inviting people to name and share their #BeatsDropFace.
• Budweiser App ConceptThere’s no better way to say hello or reconnect with friends than sharing a beer. Buds is is an application that allows friends to buy each other a beer from anywhere in the world. The recipient receives a notification via social media, leading them to a site that allows them to view their unique barcode and highlights locations to redeem it.

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Work history

Creative
Apr 2016
CreativeSouthpaw
Feb 2015 - Jun 2015
Working with my creative partner Elliot Wright on a number of client briefs including but not limited to: -Miller Genuine Draft -Dunkin Donuts -Japan Airlines -St Stefanus

Skills

• Advertising
• Theatre
• Writing
• Art Direction
• Copywriting
• Directing
• Creative
• Social Media Marketing
• Online Campaigns
• Outdoor Campaigns
• Print Campaigns
• TV Campaigns
• Concept Develoment
• Transmedia Storytelling
• Experiencial Marketing

Education

BA(Hons) Advertising
Aug 2011 - Jun 2014
Graduated with 1st Class Hons

Awards

One Club International Bootcamp Winner.
I worked in a team of five on a brief for The Peace Flag. The boot camp consisted of an intensive four day period in which we had to dissect the brief, find a creative solution to the problem and portray its execution to the client. https://www.youtube.com/watch?v=e0WF4XyKQDs