I am not, is the rebirth of Shanghai based handbag manufacturer House of Hello. With a strategy that focuses on the spirit of young Chinese wome’s freedom of expression through fashion. I!!! and ‘I am not’ were launched.
The identity, comprises the brand’s name translated to morse code, the result is a cryptic logo, with a high fashion appeal.
The choice of cobalt blue translates as a daring attitude that connects with the fringes of traditional
Chinese culture, since cobalt blue was used in most fine traditional porcelain.