HOKO CAFE: VISUAL BRAND IDENTITY (PERSONAL PROJECT)

Project Overview: Hoko Cafe - a Brick Lane based Cantonese style restaurant is hosting a Milk Tea pop up. The brand wanted to curate a series of promotional material to highlight their best selling milk tea product on their social media. Objectives: Attract audiences who is interest in gaming culture as a potential to extend their restaurant as an online platform. Approach: - Exploring visual aesthetic of retro game and TV - Focus on the process of tea brewing to elaborate the craft involved