Interested in telling brand stories through means of graphic design, 3D and art direction, I believe digital design is used to forge emotional connections between brands, and it’s existing and future consumers. Visually driven, I'm always finding new ways to integrate perspectives of fashion and film with new media.
Hong Kong-raised, English & and Cantonese native, London-based.
Projects
- CFDA DIGITAL COLLECTABLES: ONLINE OFFLINE EVENTSProject Overview: Leveraging web activities on “Metaverse Fashion Week 2023” and the in-person event “Art Basel 2023 Hong Kong”. The purpose of the events is to showcase the CFDA Digital collection in person and acts as a second push of sales. Objectives: - Sell unsold digital collectables from CFDA x BNV Digital collection and gaming wearables from the collection - Leverage in person event location to highlight Vivienne Tam’s digital collectable piece (Hong-Kong raised Fashion Designer’s)
- HOKO CAFE: VISUAL BRAND IDENTITY (PERSONAL PROJECT)Project Overview: Hoko Cafe - a Brick Lane based Cantonese style restaurant is hosting a Milk Tea pop up. The brand wanted to curate a series of promotional material to highlight their best selling milk tea product on their social media. Objectives: Attract audiences who is interest in gaming culture as a potential to extend their restaurant as an online platform. Approach: - Exploring visual aesthetic of retro game and TV - Focus on the process of tea brewing to elaborate the craft invo
- (AR) PARANORMAL SOCIALBeauty and expression through use of AR technology Underground dance scenes have always been born through challenging political and economic times. A Hong Kong-based vinyl DJ collective - Bad Times Disco (@ [badtimesdisco](https://www.instagram.com/badtimesdisco/)) , was born in the dystopian times of 2020. Resistance of the times through record digging, proceeds of Bad Times Disco often go to support social/political causes. As a part of their monthly parties themed “Paranormal Social” , I’
- A LOGO DESIGNMy design / creative practice has been a journey exploring the dichotomy between the words “Aphorism” and “Aporia”. With opposite meanings respectively: a concise statement and an expression of doubt, I believe the beauty in a piece of creative work is the balance between the two ways of thinking. Long exposure: Capturing the duration of time and 2 separate motion in one frame Reflection: Capturing different perspectives in one frame
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Work history
Freelance Digital DesignerFrame Perfect, The Collective
London, United KingdomFreelance
B
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Experiential Content DesignerBrand New Vision
- London, United KingdomFull Time
Working with 3D artist and developers, I curate social media content and support graphic communication needs across campaigns. As the only designer in the marketing team, my role ensures consistency within the BNV brand.
3D generalist: low-poly builds, AR filter, and 3D video production (cloth simulation, motion).
Hard Skills: Blender, After Effects, Graphic communication, Figma
Soft Skills: Communication across teams, project and meeting organisation, meeting organization (various timezones)
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Skills
- Design Agency
- Design
- Photo Collage
- Photo Retouching
- Photoshop
- Abobe Illustrator
- 3D CAD
- Art Design
- Design Knitwear
- 3D Creative
Education
BachelorUniversity of The Arts London (UAL)
London, United Kingdom
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Exchange StudentFashion Institute of Technology
- New York, United States
Awards
Article PublishingCreative Lives in Progress
Article feature on "Creative Lives"