VIVIENNE TAM: SOCIAL MEDIA ACTIVATION

The campaign utilises 2 events to highlight one designer from the collection, Vivienne Tam’s Bored Ape dress. Metaverse Fashion week (online) and Art Basel (in person) event. PROMOTING 2 EVENTS WITH VISUAL COHERENCY The campaign will include the creation of a 3D low-poly decentraland (metaverse) wearable and an augmented reality filter. The challenge is to find a visual and written language which addresses all the promotions, while maintaining coherency.