Hold My Light
Working with Phillip Morris international we lauched their campaign ‘Hold My Light’ - The first national campaign to help people stop smoking in the UK. We were tasked to develop a clickable prototype of the site and all its funtionailties in a short timeframe so that we could work in tandem with the client to produce the finished design alongside amends and feedback. The result was a fully working landing page showcasing the TV advert and various aspects of the initiative outlined and presented by PMI and then a sign up and login feature to participate in the campaign itself.
The campaign was to encourage smokers to sign up and create a commitment page and ask friends and family to contribute commitments to encourage them to stop smoking. The campaign and process for a smoker is set to last 30 days but can continue if the user so wishes.
In addition to the digital presence we artworked the campaign logo and provided assets that were to be used across all campaign material as shown below.