Holland & Barrett

As Creative Lead on the Holland & Barrett account, I have worked across platforms including Instagram, Twitter, Facebook and TikTok in content creation and creative strategy. Working with Social Media Managers and Production teams to ideate and create content focused on health and wellness topics and trends. With channels requiring mixed media content, I have working on everything from stills to reels to tweets. A highlight includes creating the #NotAnotherSheetMask campaign which amassed 250k views on Facebook and saw press respond to Holland & Barrett's excellent decision to go sheet mask free and encourage others to ditch the pesky polluters too!