A creative splitting my time between London and the Midlands. Just as happy ideating as I am pitching, formulating strategy or being on set. Big on social media first creative, especially telling brand and product stories in digital spaces. They call us hybrid creatives now, which gives comic book superhero energy and I'm into it.
I'm currently at social media publishing house Electric House, where I work closely with social media strategists on a variety of accounts that cross many sectors from budget retailers to trade giants. At EH I create shareable work that's always grounded in insight and tailored to brand communities. Clients I've worked with during my career include Netflix, Spotify, WaterAid and Holland & Barrett.
Projects
- WaterAid1 in 10 people do not have access to clean water. WaterAid works to provide this basic human right to everyone. The brief was to increase consideration for WaterAid, so shareability and earned media potential were crucial. I wrote the pitch winning script and as Creative Lead I saw the project through to delivery. I worked with renowned animation studio Nexus as well as talented director Neeraja Raj to bring my script to life.
- Holland & BarrettAs Creative Lead on the Holland & Barrett account, I have worked across platforms including Instagram, Twitter, Facebook and TikTok in content creation and creative strategy. Working with Social Media Managers and Production teams to ideate and create content focused on health and wellness topics and trends. With channels requiring mixed media content, I have working on everything from stills to reels to tweets. A highlight includes creating the #NotAnotherSheetMask campaign which amassed 250k v
- CallalyMost women's products have changed significantly over the last 100 years. Apart from one very important product that hasn't been updated in a century and it's one that many women use every single month...tampons! This film follows the popular online 'Unboxing' format but with a surprising twist.
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Projects credited in
- This Black History Month 2021, meet 100 Black trailblazers redefining the industryIn celebration of Black History Month, we’re thrilled to share our annual list of Black rising stars – as nominated by The Dots community – who are making history, transforming the industry today and inspiring the generation of tomorrow. We still have a long way to go to diversify the creative, tech and digital industries – which is why it’s important for us to celebrate and be inspired by the incredible Black leaders that surround us. The list we’ve put together is one that shines with brilli75
Work history
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Midweight CreativeElectric House
United KingdomFull Time
CreativeDon't Panic LDN
- London, United KingdomFull Time
Skills
- Conceptual Thinking
- Advertising Campaigns
- Brand Creative Strategy
- Creative Pitching
- Copywriting
- Content Creation
- Social Media Advertising
Education
Creative Advertising MAFalmouth University
Falmouth, United Kingdom
Awards
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Best Charity FilmThird Sector Awards
For WaterAid 'The Girl Who Built A Rocket'. Role: Creative Lead and Scriptwriter.T
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Marketing Campaign of the YearThird Sector Awards
For WaterAid 'The Girl Who Built a Rocket'. Role: Creative Lead and Scriptwriter.+ Show more