WaterAid

  • Madeline Charles

1 in 10 people do not have access to clean water. WaterAid works to provide this basic human right to everyone. The brief was to increase consideration for WaterAid, so shareability and earned media potential were crucial. I wrote the pitch winning script and as Creative Lead I saw the project through to delivery. I worked with renowned animation studio Nexus as well as talented director Neeraja Raj to bring my script to life.