To support and inspire those with food allergies and intolerances during the Great British Bake Off, we launched a contest on social media to find the UK's best Free From baker.
Over 10 weeks, 30 amateur bakers shared videos of their recipe creations, using their Holland & Barrett FreeFrom baking kits, which were uploaded to the Holland & Barrett FreeFrom Foods social channels for the community to choose their favourites. The grand final was judged by former GBBO contestants Howard Middleton and Christine Wallace, as well as chef Suzy Pelta.
The competition generated vast levels of engagement and inspired a number of Free From bakers to get into the kitchen!
The eventual winner was a young boy with a number of food intolerances who had previously been scared of eating because of the reactions it might cause. His mother entered him into the competition to encourage him to have a more positive relationship with food and he went on to create a number of recipe videos for the Holland & Barrett channels.
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