Home For Christmas 2 - Netflix Nordic

The Challenge: One of Netflix’s biggest Norwegian hits, HFC season 2 had to make an even bigger impact, with an enormous OOH campaign celebrating a beloved cast and introducing new conundrums. Project: As copywriter, I conceptualised and wrote the copy (to be translated) for most OOH creatives. As project manager, I oversaw the ideation, design and roll-out of this multi-faceted, two-phased OOH campaign. I also provided key creative input, including a good deal of the copy used for the OOH. Additionally, we organised a local stunt in the small town of Røros, where we gave out free traditional Lussekat pastries.