Home of adidas Football

A 5-week long football festival with physical and digital activation area’s in the heart of Berlin during Europe's biggest football competition - the UEFA Euro's. act.3 was trusted by adidas to create the very centre of their football presence in Germany, the host of the 2024 tournament. Whilst offering the best experiences and places to watch the football for fans, we also offered adidas members elevated experiences - with VIP and money can't buy activities only their adidas membership could offer. With over 7 different venues & activations within the Home of adidas Football, plus10 membership specific activations through the 5 weeks, this was a once in a lifetime project for a huge football fan like myself to work on.