George Harding

George Harding

Account ManagerBerlin, Germany
+ Info

11

Connections
Stefanie Sword-Williams
Seyna Van Der Linden
Hanni Bowcutt
George Harding

George Harding

Account ManagerBerlin, Germany
About me
Hello, I’m George – currently a marketing professional who believes in following my passion and loving what I do. I’m lean. I’m hungry. And always looking to grow my career and myself as a person – therefore at every level, I set high goals for myself and the work I do. After making the move from London, I am currently based in Berlin, and I am an Account/Project Manager at Wunderman Thompson Germany.
Projects
  • NIVEA Fresh Blends
    NIVEA Fresh BlendsIn 2020, NIVEA tasked Wunderman Thompson Germany with the digital and global launch of their new shower gel range - Fresh Blends. We created bespoke product images via a shoot and turned these into 70+ social media assets for NIVEA markets worldwide. Along with the social content we also designed the hero landing page for the product. Being the sole project manager and account manager on this project, I was lucky enough to be involved in every single touchpoint of the project - all the way from
  • The New MINI Countryman
    The New MINI CountrymanIn May 2020, MINI launched their new MINI Countryman model. A multi layered online campaign, we delivered over 60 social assets and a strategy plan catered to COVID 19 for over 30 markets to use. The highlight content was the 'Choose Your Own Adventure' film series on YouTube where fans could be interactive and pick what they wanted to see. Due to the COVID-19 situation at launch date, we had to structure the campaign rollout in a modular way, so that all markets will have content to share, r
  • Always On Social and Content
    Always On Social and ContentAs with many business to business companies, keeping up a share of voice is vital, and there is no exception in the inflight connectivity industry where Inmarsat resides. Being the sole project manager and client serviceman, I work closely with our content planning team to ensure Inmarsat has a steady stream of thought leading content. This involves speaking to industry experts, airline customers and partners to explore the ever changing trends in an ever changing industry. Whilst manning a con
  • Airline Interiors Expo (AIX) 2019
    Airline Interiors Expo (AIX) 2019The client Inmarsat Aviation is a satellite communications company who create bespoke inflight connectivity (IFC) solutions for airlines. AIX is the world's largest aviation show, and we were tasked by the client to produce two stands to represent Inmarsat's 2 leading IFC products at the event. With the inflight connectivity industry being one of the most high tech industries in the world, we had to produce two stands which were worthy of this. As an agency we produced: - stand designs, concep
  • Formula 1: Season of Stories at Speed
    Formula 1: Season of Stories at SpeedCampaign overview: Putting fans in the driving seat with stories at speed The brief: Build a new, direct relationship with F1 fans to reverse declining interest in the sport Strategy: When Liberty Media bought F1 in 2017, neglected fans had cooled on the sport and viewership was in decline. To drive new interest, followers would need to be put first. Liberty and Ogilvy set about creating a ‘season of stories’ about fans’ passions to re-engage the audience. Faced with making complex rules and
  • Sky High Economics – in association with Inmarsat and the LSE
    Sky High Economics – in association with Inmarsat and the LSEChapter 1: https://www.inmarsataviation.com/en/benefits/revenue-opportunities/the-skys-the-limit.html Chapter 2: https://www.inmarsataviation.com/en/benefits/operational-efficiencies/the-sky_s-the-limit-2--the-future-of-airline-operational-cost-savings-revealed.html Chapter 3: https://www.inmarsataviation.com/en/benefits/passenger-experience/sky-high-economics-3--capitalising-on-changing-passenger-behaviour.html With a multi-platform campaign for Inmarsat (who sell inflight connectivity to c
+ View all
Work history
    Wunderman Thompson logo
    Wunderman Thompson logo
    Account ManagerWunderman Thompson
    Berlin, GermanyFull Time
    Currently an Account Manager having worked on the MINI, Nivea and Bayer accounts.
    Ogilvy logo
    Ogilvy logo
    Account ManagerOgilvy
    London, United KingdomFull Time
    Working as an Account Manager on the Inmarsat Aviation and Formula 1 accounts. On Inmarsat (Supporting the SAD) I am responsible for managing the account effectively and profitably by planning for and organizing all areas relevant to the development and execution of projects. This includes ensuring the smooth day to day running of the account and executing creative ideas professionally and successfully. I have built a strong understanding of the client’s business and how it operates, which has enabled me to diplomatically challenge and answer client briefs. I have developed effective relationships with key stakeholders on the client side and am seen as a trusted partner by my colleagues in planning, creative, and finance teams. With Inmarsat being in a very niche and technical business, I have nonetheless complete trust from the client – so much so that in late 2018, when I went from spending 100% of my time on Inmarsat to 50%, the client requested the agency placed me back on full time at the start of 2019. Now with an AE working under me, my focus is fully on managing the day to day of the account, whilst also managing senior clients and large scale, long term projects. Below goes into detail on standout projects I am specifically proud of. Content: in the two years that I have worked on the Inmarsat content team (myself, senior planner, small team of writers and one art director) we have won a Silver CMA award and a Gold CMA award at the 2017 and 2018 CMA awards respectively. The 2017 Silver CMA award was for our 40 page bi-annual thought leadership magazine that looks at inflight connectivity within aviation and what these trends mean for airlines. I, without any senior support, was the sole project manager and client services person on this project – delivering it on time and well underbudget. I received widespread positive feedback from clients and even senior salesman at Inmarsat. Two salesman specifically asked for extra copies of the mag to be printed so they could leave them behind at high level meetings with airline VIPs. Due to my solid knowledge on the IFC industry, I also briefed several of the articles and worked closely with senior clients and industry tech experts to ensure we had the correct messaging. The 2018 Gold CMA award was for our Sky High Economics (SHE) campaign (co-produced with the LSE) which placed Inmarsat as a thought leader in its industry, and in our client words, “broke” the market. I was the sole project manager/client service person for the content deliverables for this project – these being social assets, articles, films, and interviews with senior clients and industry experts. This project led to 14 one-to-one customer engagements using SHE content, and also led to 250+ captures of airline leads via online report downloads. Events: Inmarsat has a large presence at two major aviation events in the year. In the past two years I have been involved in delivering these events which have included the creation of interactive stands that showcase Inmarsat services to VIP airline executives. In the most recent event (April 2019), I was given large responsibility due to my knowledge and expertise of the account. To list my deliverables, I was responsible as an account manager/project manager to deliver 5 films, the whole stand messaging, event handouts, an interactive presentation, 8 online articles, event media plan, 3 full page event ads, and the pre/during/post event content plan. Working closely with my SAD, they and I solely project managed the delivery of the whole event, on time and on budget. We also hosted the weekly status call – these calls included a large team of 18 people where we would run through all deliverables and next actions for each. FORMULA 1 In our first year on the Formula 1 account we won a Silver DMA award for our race newsletters, titled ‘Season of Stories’. Sending over a 100 million emails in the season to F1 fans, we achieved an open rate (33%) that exceeded the industry average (24%) due to our slick designs and engaging content. Despite being a brand new account for Ogilvy London, I quickly gained the client’s trust by executing the smooth delivery of these weekly newsletters, whilst having to frequently co-ordinate teams of up to 6 people over weekend nights to deliver on time Grand Prix comms. Other workstreams involved on the Formula 1 account are content, social and digital advertising – and I would work closely with our planning team to tailor each of these channels to each Grand Prix race throughout the F1 season.
+ Show more
Skills
  • Social Advertising
  • Content
  • Print Advertising
  • Digital Advertising
  • Film Advertising
  • CRM
  • Event
  • Project Delivery
  • Client Services
Education
    C
    C
    Bachelor of Arts (BA) Coventry University
     - United Kingdom
Awards
    C
    C
    Gold CMACMA Content Marketing Awards
    Our multi-platform (social, content, print, film) campaign for Inmarsat was created for a business unit within the organisation, Inmarsat Aviation, which offers inflight connectivity to commercial airlines. Faced with the challenge of airlines struggling to define their business cases to invest in inflight connectivity (IFC), Inmarsat Aviation needed to change the global conversation about IFC, demonstrating leadership by shifting industry perceptions about the product. We achieved this with the creation of a powerful research coalition that launched the game-changing research study, ‘Sky High Economics’ (SHE), which showed the scale of incremental revenue available to airlines through passenger connectivity. The study found that IFC has the potential to create $30bn of additional airline revenue by 2035, a figure that changed established thinking about the business case for IFC. The results were impressive: a social reach of 875,000, exceeding target engagement benchmarks, over 190 articles in global media, and 14 one-to-one customer engagements, leading to three new airline contract wins. “The winner fundamentally influenced the target market,” said the CMA judges, “creating a solution that could actually change the future of the aviation industry.” Starting as an Account Executive at the start of this campaign, I was able to prove my worth as working in a large team of planners, creative, OPR and social/content personnel – following the massive success of the campaign I believe my role in it was recognised by Ogilvy rewarding me with the promotion to Account Manager.