Projects
- adiClub x Sarah Essam MuralFollowing a brief from adidas MENA to empower woman in sports in the local community, we looked at the roster of adidas female athletes in the region. Sarah Essam from Cairo, is the only female Arabic woman to have played in the Woman's Super League in England. For a region which, compared to Europe and NAM, struggles with woman getting enough support to pursue sporting success, she is a shining light. We partnered with local artist Aya Tarek, to create a mural at Sarah Essam's school to ins
- adiClub Pro Pass activationadidas briefed us to plan and execute a globally lead hero activation to activate new & existing members of the adiClub programme. This was done via a competition held in the adidas app where members worldwide could sign up for the chance to win the Pro Pass experience which was a 3 day visit to adidas HQ in Germany. Below I have outlined how we executed the experience all the way from the digital experience to the physical activation. IN APP RAFFLE My team and I delivered the sign up journey
- adidas Confirmed: Key City x Golden Ticket activationhttps://hypebeast.com/2022/4/adidas-confirmed-members-week-golden-ticket-treasure-hunt-2022-info The 'Why?': Our audience is generally frustrated when partaking in Confirmed app raffles and giveaways as they are used to losing. Therefore the majority will not interact with the campaign or even listen to what we have to say feeling it is a waste of time. To change this mindset, we proposed an activation where everyone wins. The 'What': Via the Confirmed app, adidas raffled off the chance to
- adiClub X SPEEDCAMP activationadidas released their new speed boot (X SPEEDPORTAL) in July 2022, and to activate this product to our global membership audience, we ran an in app raffle that gave 18 guests the chance to come and experience a football camp at adidas HQ where they would experience first hand how important speed is in football. For those in Berlin, we executed a specific in store activation, where to sign up, members had to run a certain speed, and kick a ball into a goal at a certain speed to get into a separ
- adiClub King Abdullah Sports City Stadiumadidas MENA created an RFP to several agencies to activate Members Week for the first time in their region. Up against 4 other agencies we pitched and won the business with our plan of 5 separate activations taking place in Egypt, UAE, and Saudi Arabia. This activation concerns what we got up to in Saudi Arabia. The 'Why' From local team insights, we knew KSA was mad about football. And with the brand new King Abdullah Sports City stadium in Jeddah and the release of the new KSA adidas footba
- adidas A-Club activations: Manchester United FCThe adidas A-Club football list includes some of the world's biggest football clubs who are partnered with the brand; Manchester United, Arsenal, Juventus and Real Madrid to name a few. My role within the adiClub team is to provide experiences which money can't buy for our members. And for football fans, that means getting inside access to these clubs. The 'Why' Our football activations are constantly the best performing raffles we run in terms of engagement. And our A-Clubs are our biggest p
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Work history
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Senior Project ManagerAct.3 – Exclusive Partner of ADIDAS Group
Berlin, GermanyFull Time
A hybrid project management & client services role working on adidas brand activations.
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Account ManagerWunderman Thompson
Berlin, GermanyFull Time
Account Manager having worked on the MINI, Nivea and Bayer accounts.
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Skills
- Social Advertising
- Content
- Print Advertising
- Digital Advertising
- Film Advertising
- CRM
- Event
- Project Delivery
- Client Services
Education
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Bachelor of Arts (BA) Coventry University
- United Kingdom
Awards
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Gold CMACMA Content Marketing Awards
Our multi-platform (social, content, print, film) campaign for Inmarsat was created for a business unit within the organisation, Inmarsat Aviation, which offers inflight connectivity to commercial airlines. Faced with the challenge of airlines struggling to define their business cases to invest in inflight connectivity (IFC), Inmarsat Aviation needed to change the global conversation about IFC, demonstrating leadership by shifting industry perceptions about the product.
We achieved this with the creation of a powerful research coalition that launched the game-changing research study, ‘Sky High Economics’ (SHE), which showed the scale of incremental revenue available to airlines through passenger connectivity. The study found that IFC has the potential to create $30bn of additional airline revenue by 2035, a figure that changed established thinking about the business case for IFC.
The results were impressive: a social reach of 875,000, exceeding target engagement benchmarks, over 190 articles in global media, and 14 one-to-one customer engagements, leading to three new airline contract wins. “The winner fundamentally influenced the target market,” said the CMA judges, “creating a solution that could actually change the future of the aviation industry.”
Starting as an Account Executive at the start of this campaign, I was able to prove my worth as working in a large team of planners, creative, OPR and social/content personnel – following the massive success of the campaign I believe my role in it was recognised by Ogilvy rewarding me with the promotion to Account Manager.