• Marica De Michele
Our society is getting smarter every day. Around 29 billion connected devices are predicted to exist by 2022, from which about 18 billion will be related to the Internet of Things. In 2018, mobile phones are expected to be surpassed in numbers by IoT devices, which include connected cars, machines, meters, wearables and other consumer electronics. The goal is to ultimately extend our human experience by increasing the control we have on our private and social environment. But the distance between ‘being in control’ and ‘being controlled’ can be very narrow, therefore I decided to investigate the smart-human intersection looking at the real impact that the usage of smart devices might have on individuals.
HOME SMART HOME is a film installation that resembles a typical Control Center. All the screens exhibit a set of ordinary daily life activities within a smart domestic environment, where the human is surveilled by his own smart objects. The spotlight is on the psychology and behaviour of the (data producer) male character that is being observed, measured, analysed and eventually directed by his own smart tools within his very own ‘private’ space. The result is a dystopian scenario which displays the hypothetical conflict between the human and the machine once they get even closer. The boundaries between what is considered private and what is considered public is completely blur.
[iPhone 7 plus with Filmic Pro v6 and Olloclip lenses]


  • D

    Design Academy Eindhoven