Honda CRF

  • Chris Jones
Press ad, website design , and film for the launch of the CRF250L motorbike. Part of a multi-channel campaign for Honda to launch 7 new motorcycles across Europe simultaneously. This included traditional print advertising, film, digital advertising, website design and email.
The CRF250L was aimed at young communters looking for an alternative to the sports bike. The idea was to project an extreme sports image so the design had to be youthful and edgy.
I developed a grungy style to reflect the styles seen in skating/surfing magazines.