Honda return to Formula1 with an ultimate energy efficient engine and a hunger to advance the future of automotive racing. We created a fully responsive website that is highly accessible, entertaining and as well as existing F1 fans attracts a new young and curious audience.
We turn the engines into heroes. We celebrate the Honda racing spirit. We showcase the incredible lengths the Honda engineers will go too with their research to reach their goals. We invite our audience to get involved and enjoy Formula1.
It doesn’t take long to realise most Formula1 websites look the same. They are designed for hardcore F1 fans, with a serious, dramatic and heavy feel. The Honda philosophy differs with a spirit that is joyful, playful, positive and alive.
We have done a vast amount of research on the Formula1 world to decide where we wanted to position Honda in this competitive field. The results are here to see.