Honest

Create a unique identity for a new video game PR and marketing agency. Brief was to create something very simple and invoke the values of the brand, Honesty. No fussiness or complicated processes, just very simple PR solutions for gaming companies. Initial brief was around the themes 'Americana,' 'reliability,' 'dependability,' 'strength' with influences from other brands such as Red Wings, Wolverine and Barnes and Wallace. A strong and confident logo was needed, supported by an interesting colour palette, bold icon and supporting imagery. All of these were chosen based on the themes and colours derived from the images sourced for presentation background and the website. Business cards were designed to re-inforce the ‘Honest’ values by being very paired back and to the point. “We are Honest'“ was the chosen strap line which is nice way to introduce the logo and ethos at the same time. http://honest-pr.com/