Honest Frank Boxing - Brand identity

CLIENT Honest Frank Boxing is Frank Burke's private boxing studio situated in Soho, London. Frank is an out of the box coach and he has a background in both boxing and mindfulness. His sessions are a mixture of body and mind training where people can experience a boxing session while practicing being present. Since Covid Frank has been training people online and in open spaces such as parks and private gardens. SOLUTION While developing the visual identity, I decided to focus on Frank's out of the box character and training methods. I also had to create an identity that is bold and visible online. I used a slim yet powerful stacked typography and interrupted it by a slanted "Frank" in the middle, symbolising being punched and also moving out of the box. I developed the identity with geometric, slanted lines which complement the logo and give a feeling of movement. Photography: Frank Burke